View filter analytics
See how shoppers use your filter sidebar — visitors, click-through rate, no-result rate, and which filter values get used most.
What this does
Shows exactly how shoppers interact with your filter sidebar — not just how many people use it, but which values they click most, whether filtering leads them to a dead end or a product click, and which filters tend to get used together. For example, a high No-result rate showing up alongside a specific pair in Usually filtered together can point you toward a filter combination that's too narrow, or products that are missing a tag shoppers expect.
Steps
In the app, go to Analytics.
Select the Filter analytics tab.
Choose a date range: a preset (Today, This week, Last 7 days, Last week, This month, Last 30/60/90 days) or a custom range, up to 91 days back.
What you'll see
Summary cards: Unique visitors, Click-through rate, No-result rate, Unique desktop visitors, Unique mobile visitors — each compared against the previous period.
Filter sessions chart — sessions over time, with the current period plotted against the previous one for comparison.
Top filter option value — a table of which product attribute/value combinations (e.g. "Color: Blue") get clicked most.
Usually filtered together — combinations of filter values shoppers commonly apply in the same session.
Most visited products — a shared table (also shown on the Search analytics tab) of your most-visited products in the selected period.
Analytics data is processed asynchronously, so very recent activity may take a short while to appear.
Related pages
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