> For the complete documentation index, see [llms.txt](https://docs.globo.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.globo.io/globo-mega-menu/analytics-and-billing/analytics.md).

# Analytics

See how shoppers use your menu — clicks, impressions, orders and revenue.

The **Analytics** page shows how shoppers use your menus: how often menus are seen and clicked, which links get the most clicks, and which orders and revenue came after a menu click. Use it to find links nobody uses, spot your best-performing menu items, and measure the effect of a campaign menu.

{% hint style="info" %}
**Clicks** are tracked on every plan. **Impressions**, **Orders** and **Revenue** are collected on **Growth Navigation** and **Pro Navigation**. On **Basic Navigation** (free), the page shows a banner with a **View pricing** button. See [Plans and Billing](/globo-mega-menu/analytics-and-billing/plans-and-billing.md).
{% endhint %}

<figure><img src="https://2995734148-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FqP3YAfC1xaiWJzITQ9sI%2Fuploads%2Fgit-blob-9f9b2260083fc729cb8ccd5e801528931568be94%2Fanalytics.png?alt=media" alt="Analytics"><figcaption><p>Choose a date range (1), read the overview (2) and export the data (3)</p></figcaption></figure>

## <mark style="color:blue;">Read Your Analytics</mark>

{% stepper %}
{% step %}

### Open Analytics

Click **Analytics** in the app sidebar.
{% endstep %}

{% step %}

### Choose a date range

Click the date button (1), for example **Last 7 days**, and choose **Today**, **This week**, **Last week**, **This month**, **Last 7 days**, **Last 30 days**, **Last 60 days** or **Custom range** (pick a **Start date** and **End date**, then click **Apply**).
{% endstep %}

{% step %}

### Read the overview

The four tiles (2) show the totals for the selected period, with the % change compared to the previous period of the same length. Click a tile to show that metric in the chart. The solid line is the selected period; the dotted **Previous** line is the period before it.
{% endstep %}

{% step %}

### Dig into the tables

Scroll down to **Performance by menu**, **Link performance** and **Impression by landing page**. Use the sort button (⇅) on each table to sort it.
{% endstep %}

{% step %}

### Export the data (optional)

Click **Export analytics** (3), choose the **Analytics section** to export, then click **Export**. A CSV file downloads for the selected date range.
{% endstep %}
{% endstepper %}

## 📊 What Each Metric Means

**Overview tiles**

| Metric          | Meaning                                                                    |
| --------------- | -------------------------------------------------------------------------- |
| **Clicks**      | Total clicks on links in all your menus                                    |
| **Impressions** | Total times your menus were shown, across all pages                        |
| **Orders**      | Orders placed by shoppers after they clicked a menu link (assisted orders) |
| **Revenue**     | Revenue from those assisted orders, in your store currency                 |

**Tables**

| Table                          | Columns                                                                                                           |
| ------------------------------ | ----------------------------------------------------------------------------------------------------------------- |
| **Performance by menu**        | Each menu with its **Clicks**, **Orders**, **Assist rate**, **Revenue**, **Direct** and **Indirect** revenue      |
| **Link performance**           | Each clicked link with **Clicks**, **Orders**, **Assist rate**, **RPC**, **Revenue**, **Direct** and **Indirect** |
| **Impression by landing page** | Each page (**Path**) where a menu was shown, the **Menu**, and its **Impressions**                                |

What the columns mean:

* **Assist rate** — orders ÷ clicks, as a percentage. For example, 2 orders from 100 clicks = 2.00%.
* **RPC** (revenue per click) — revenue ÷ clicks for that link.
* **Direct** — revenue from products the shopper clicked (or added to cart) from the menu and then bought.
* **Indirect** — the rest of the order's revenue: other products in orders placed after a menu click. **Direct** + **Indirect** = **Revenue**.

{% hint style="warning" %}
**Orders** and **Revenue** are **assisted** figures — orders placed after a menu click — and are meant as a reference, not an exact accounting figure. For your real sales numbers, use Shopify **Analytics**.
{% endhint %}

## 📥 Export Sections

| Analytics section              | CSV columns                                                          |
| ------------------------------ | -------------------------------------------------------------------- |
| **Performance by menu**        | Menu, Clicks, Orders, Revenue, Direct revenue, Indirect revenue      |
| **Link performance**           | Link, Clicks, Orders, Revenue, Direct revenue, Indirect revenue, RPC |
| **Impression by landing page** | Path, Menu, Impressions                                              |

{% hint style="info" %}
**No data yet?** Data appears only after shoppers view and click your published menu. On a new menu, check again after a day or two, and make sure the date range covers the days since you published.
{% endhint %}

***

### Related Articles

{% content-ref url="/pages/RZ0tOkDBtsU0FqS1hbYJ" %}
[Plans and Billing](/globo-mega-menu/analytics-and-billing/plans-and-billing.md)
{% endcontent-ref %}

{% content-ref url="/pages/ae5iAailCwvlkNqFtWrN" %}
[Multiple Menus and Campaigns](/globo-mega-menu/manage-menus/multiple-menus-and-campaigns.md)
{% endcontent-ref %}

***

**💬 Need help?**

Email us at **📧** [**contact@globo.io**](mailto:contact@globo.io) - we’re happy to assist!