Configure product group as variant
PreviousBulk export & import variant optionsNextChange product group's position on product detail page
Last updated
Was this helpful?
Group Products as Variants allows you to link separate Shopify products together and display them as variant options on your storefront.
Instead of using Shopify's built-in variant system, you can connect individual products and let customers switch between them using color swatches, image swatches, buttons, or dropdown menus.
Because each option is a separate Shopify product, every product keeps its own unique URL.
This can improve search engine visibility and allow each product to be indexed individually by Google.
Instead of creating one product with multiple color variants:
T-Shirt - Black
T-Shirt - Blue
T-Shirt - Red
You can create each color as a separate Shopify product and link them together using Group Products as Variants. Customers can then switch between colors just like they would with regular variants.
Enter a name for the group.
Enter the option name for this group. This name will appear on the product page.
In the Add Product section, click the Browse button
Select all products that belong to the same product family.
Save your changes.

We suggest you use the common name of the products in the product group as the name for this group.
Example:
Brow Shaping - Gel
Brow Shaping - Mascara
Brow Shaping - Pencil
⇒ Group name is "Brow Shaping". This is a way to use names to make it easier to manage product groups later.
For each product in the group, configure the value that customers will see.
Product
Display Value
T-Shirt - Black
Black
T-Shirt - Blue
Blue
T-Shirt - Red
Red
Assign an image to represent each option


Change the alternative name for the product name
By default, we use the product name as option value.

After all products have been added and configured:
Click Save.
Open one of the grouped product pages.
Verify that the linked products appear as variant options.
Customers can switch between grouped products directly from the product page, just like selecting a regular Shopify variant.
Each product remains a separate Shopify product with its own:
Product page
URL
Inventory
SEO settings
Search engine indexing
This provides a seamless shopping experience while maintaining the flexibility of separate products.
💬 Need help?
Email us at 📧 contact@globo.io - we’re happy to assist!
Last updated
Was this helpful?
Was this helpful?