Analytics

See how shoppers use your menu — clicks, impressions, orders and revenue.

The Analytics page shows how shoppers use your menus: how often menus are seen and clicked, which links get the most clicks, and which orders and revenue came after a menu click. Use it to find links nobody uses, spot your best-performing menu items, and measure the effect of a campaign menu.

Clicks are tracked on every plan. Impressions, Orders and Revenue are collected on Growth Navigation and Pro Navigation. On Basic Navigation (free), the page shows a banner with a View pricing button. See Plans and Billing.

Choose a date range (1), read the overview (2) and export the data (3)

Read Your Analytics

1

Open Analytics

Click Analytics in the app sidebar.

2

Choose a date range

Click the date button (1), for example Last 7 days, and choose Today, This week, Last week, This month, Last 7 days, Last 30 days, Last 60 days or Custom range (pick a Start date and End date, then click Apply).

3

Read the overview

The four tiles (2) show the totals for the selected period, with the % change compared to the previous period of the same length. Click a tile to show that metric in the chart. The solid line is the selected period; the dotted Previous line is the period before it.

4

Dig into the tables

Scroll down to Performance by menu, Link performance and Impression by landing page. Use the sort button (⇅) on each table to sort it.

5

Export the data (optional)

Click Export analytics (3), choose the Analytics section to export, then click Export. A CSV file downloads for the selected date range.

📊 What Each Metric Means

Overview tiles

Metric	Meaning
Clicks	Total clicks on links in all your menus
Impressions	Total times your menus were shown, across all pages
Orders	Orders placed by shoppers after they clicked a menu link (assisted orders)
Revenue	Revenue from those assisted orders, in your store currency

Tables

Table	Columns
Performance by menu	Each menu with its Clicks, Orders, Assist rate, Revenue, Direct and Indirect revenue
Link performance	Each clicked link with Clicks, Orders, Assist rate, RPC, Revenue, Direct and Indirect
Impression by landing page	Each page (Path) where a menu was shown, the Menu, and its Impressions

What the columns mean:

• Assist rate — orders ÷ clicks, as a percentage. For example, 2 orders from 100 clicks = 2.00%.

• RPC (revenue per click) — revenue ÷ clicks for that link.

• Direct — revenue from products the shopper clicked (or added to cart) from the menu and then bought.

• Indirect — the rest of the order's revenue: other products in orders placed after a menu click. Direct + Indirect = Revenue.

Orders and Revenue are assisted figures — orders placed after a menu click — and are meant as a reference, not an exact accounting figure. For your real sales numbers, use Shopify Analytics.

📥 Export Sections

Analytics section	CSV columns
Performance by menu	Menu, Clicks, Orders, Revenue, Direct revenue, Indirect revenue
Link performance	Link, Clicks, Orders, Revenue, Direct revenue, Indirect revenue, RPC
Impression by landing page	Path, Menu, Impressions

No data yet? Data appears only after shoppers view and click your published menu. On a new menu, check again after a day or two, and make sure the date range covers the days since you published.

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Related Articles

Plans and BillingMultiple Menus and Campaigns

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