Show Menus by Market

Show a menu only to visitors from selected Shopify Markets.

Market availability limits a menu to visitors from the Shopify Markets you choose. For example, you can show a US menu with US-only collections to visitors in the United States, and a separate EU menu to visitors in Europe.

Market availability is available on the Growth Navigation and Pro Navigation plans. On Basic Navigation (free), the setting is greyed out with a link to the Growth plan.

Set Up Market Availability

1

Open the Advanced tab

In the menu editor, click the Advanced icon (</>) (1) in the left bar.

2

Turn on Market availability

Turn on the Market availability toggle (2). A list titled Choose which markets this menu applies to appears.

(1) Advanced tab, (2) Market availability toggle, (3) market list

3

Choose the markets

In the market list (3), tick every market this menu should appear in. Use Search market to find a market quickly.

• The list shows the active markets from your Shopify admin (Settings > Markets).

• A market with a single country shows that country's flag. A market with several countries (such as International) shows the first two letters of its name instead.

4

Save and publish

Click Save, then Publish so the storefront gets the change. See Publish New Menu to Theme.

⚙️ How It Works

• The app checks the country of each visitor's session, as detected or chosen with your store's country selector. The menu loads only if that country belongs to one of the markets you ticked.

• Visitors from any other country don't get this menu. They see another active menu that matches them, or your theme's own menu if there isn't one.

• When Market availability is off, the menu shows in all markets.

One menu per market: create one menu for each market (tip: Duplicate your main menu in Menu Manager and edit the copy). Turn on Market availability in each one, tick its market(s), then publish them all. Each visitor sees the menu that matches their market.

Troubleshooting

• Toggle is on but no market is ticked: the menu won't show to anyone. Tick at least one market, or turn the toggle off.

• A market is missing from the list: make sure it's active in Settings > Markets in Shopify, then reopen the editor.

• Two menus for the same market: if both use automatic placement, only one shows. See Which Menu Is Shown?

• Testing: switch country with your storefront's country selector to check each market's menu.

Want the same menu in different languages instead? You don't need one menu per market. Translate the menu instead: see Translate Menu Items.

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Related Articles

Multiple Menus and CampaignsTranslate Menu ItemsCan I Have Different Menus for Different Countries?

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