# Placeholder

**Placeholder text** is like a little whisper inside your input box — giving customers a quick hint about what to type.\
It shows **before** the customer enters anything, and disappears as soon as they start typing.

**Example:**\
If you have a **text box** for custom printing on a tote bag, your placeholder could be:

> *"Your name"* or *"Enter your text"*

<figure><img src="https://3294420404-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FyKpeSoGW2SR7i4BJqoeq%2Fuploads%2FDwiAyCGPIZBOEcsRDTga%2Fimage.png?alt=media&#x26;token=0550239c-9f93-466c-9609-ee7c8d4224e4" alt=""><figcaption></figcaption></figure>

**Why it’s helpful:**

* Gives a clear idea of what’s expected.
* Shows the correct format or style of the input.
* Reduces mistakes and follow-up questions.

💡 **Pro tip:** Keep placeholders short and specific — think of them as an example, not an essay.