> For the complete documentation index, see [llms.txt](https://docs.globo.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.globo.io/options/option-elements/key-terminology-simplified/placeholder.md).

# Placeholder

**Placeholder text** is like a little whisper inside your input box — giving customers a quick hint about what to type.\
It shows **before** the customer enters anything, and disappears as soon as they start typing.

**Example:**\
If you have a **text box** for custom printing on a tote bag, your placeholder could be:

> *"Your name"* or *"Enter your text"*

<figure><img src="/files/CLoZUnXqD5dEU57cftCx" alt=""><figcaption></figcaption></figure>

**Why it’s helpful:**

* Gives a clear idea of what’s expected.
* Shows the correct format or style of the input.
* Reduces mistakes and follow-up questions.

💡 **Pro tip:** Keep placeholders short and specific — think of them as an example, not an essay.