Compare plans

What each plan includes, feature by feature.

The app has three paid plans above the free plan, and a version of the top plan with a larger file limit.

Plan	Built around
Free	Unlimited option sets, all three product targeting methods, basic conditional logic, the fifteen most-used option types, option templates, and quickview support
Premium	Everything in Free, plus advanced conditional logic, add-on pricing, import and export, multi-language option content, default values and limits, swatch sliders, custom widget styling, basic analytics, five more option types, file upload up to 20 MB, priority support, and no watermark
Advanced	Everything in Premium, plus every remaining option type and setting: the Personalizer, advanced add-on modes, option groups, out-of-stock handling, custom fonts, date restrictions, POS, customer and country rules, editing options in the cart, automations, advanced analytics, and file upload up to 100 MB
Advanced 200	Identical to Advanced, with file upload raised to 200 MB
Monthly AI credits (Auto-translate)	—	✅	✅
Orders	—	—	✅

You do not need to memorize this table. Features not included in your plan are clearly marked in the app where you use them: a grayed-out field with an upgrade link, an option type that prompts you when selected, or a banner when you reach a limit.

Selecting an upgrade link opens Pricing and highlights the relevant feature.

Check Pricing for your own store. The tables below show the current plans for new stores. Plans can change over time, and stores that signed up under an earlier pricing version keep their existing plan. What the app shows is what applies to your store.

Prices also vary for Shopify Plus stores, so this page does not list them.

Full feature comparison

These groups match the groups on the Pricing page.

Option Set

Feature	Free	Premium	Advanced
Number of option sets	Unlimited	Unlimited	Unlimited
Number of elements per option set	Unlimited	Unlimited	Unlimited
Product rule: manual	Unlimited	Unlimited	Unlimited
Product rule: all	✅	✅	✅
Product rule: automate	✅	✅	✅
Duplicate option sets	✅	✅	✅
Import option sets	—	✅	✅
Export option sets	—	✅	✅
Customer rule	—	—	✅
Country rule	—	—	✅

Option Config

Feature	Free	Premium	Advanced
Conditional logic	Basic	Advanced	Advanced
Price add-ons	—	✅	✅
Advanced add-on function	—	—	✅
Multi-language	—	✅	✅
Set default value	—	✅	✅
Min/max value	—	✅	✅
Min/max selection	—	✅	✅
Limit characters	—	✅	✅
Swatches slider	—	✅	✅
Product personalize	—	—	✅
Option Group	—	—	✅
Out of stock options	—	—	✅
Multiple files upload	—	—	✅
Custom fonts	—	—	✅
Limit date picker	—	—	✅
Range date	—	—	✅
Custom calendar language	—	—	✅
Validate international phone numbers	—	—	✅

Option Type

Feature	Free	Premium	Advanced
Text	✅	✅	✅
Textarea	✅	✅	✅
Number	✅	✅	✅
Dropdown	✅	✅	✅
Checkbox	✅	✅	✅
Radio Button	✅	✅	✅
Button	✅	✅	✅
Color Swatch	✅	✅	✅
Image Swatch	✅	✅	✅
Switch	✅	✅	✅
Heading	✅	✅	✅
Divider	✅	✅	✅
Spacing	✅	✅	✅
Paragraph	✅	✅	✅
Pop-up Modal	✅	✅	✅
Datetime	—	✅	✅
Email	—	✅	✅
Phone	—	✅	✅
Color Picker	—	✅	✅
Product Links	—	✅	✅
HTML	—	—	✅
Tabs	—	—	✅
Hidden Field	—	—	✅
Size chart	—	—	✅
Range Slider	—	—	✅
Dimension	—	—	✅
Color Dropdown	—	—	✅
Image Dropdown	—	—	✅
Font Picker	—	—	✅
File Upload	—	20 MB	100 MB

Features

Feature	Free	Premium	Advanced
Show options in quickview	✅	✅	✅
Option templates	✅	✅	✅
Custom option style	—	✅	✅
Edit options in cart page	—	—	✅
Point of Sale (POS)	—	—	✅
Analytic	—	Basic	Advanced

Automations

Feature	Free	Premium	Advanced
Email notification	—	—	✅
Order notes update	—	—	✅
Order tags update	—	—	✅
Google Drive sync	—	—	✅

Support

Feature	Free	Premium	Advanced
Top priority support	—	✅	✅
Remove watermarks	—	✅	✅

The Monthly and Yearly switch

This changes the billing period only. Yearly billing is discounted, and the features are the same either way. See Change your plan.

A locked setting is still saved. If you configure it and later upgrade, it starts working without any need to rebuild it.

The reverse also applies: downgrading can lock settings that are no longer included in your plan. Read Change your plan before downgrading to understand what happens to them.