Configure search redirect

Send shoppers straight to a specific page instead of a search results page for chosen search terms — for example, redirecting a search for 'shoes' to your...

What this does

Normally, every search a shopper runs lands on a search results page listing matching products. A redirect intercepts specific search terms before that happens and sends the shopper straight to a page you choose instead — for example, a shopper who searches "shoes" never sees a results page at all; they land directly on your Shoes collection page.

This is useful for steering high-volume or ambiguous searches to the page that actually serves them best — a collection, a landing page, or a specific product — rather than relying on search ranking to surface it.

Steps

1. In the app, go to Search > Redirects.

2. Click Add search redirect.

3. Under Queries, enter the search term(s) this applies to.

4. Under Redirect to, enter the destination URL.

5. Click Save in the bar at the top of the page.

Add redirect — Queries and Redirect to fields

Bulk import/export via CSV

Use Import / Export on the Search redirects page to manage a large number of redirects at once.

Related pages

• Configure pinning products

• Synonyms settings