Plans and pricing
What each plan includes, and how to change plan.
Open Plans & Pricing from the app's navigation, or Manage plan on the Home page.

Billing
A toggle at the top switches between Monthly and Yearly (Save 16%). Yearly cards show the monthly equivalent of the annual price.
All paid plans come with a 7-day free trial, and you can switch plan at any time.
The plans
USD $0 / month
Color Swatch
Display product variants on collection pages
Multi-language support
1 product bundle combo
1 product group
USD $9.9 / month (USD $8.2 / month billed yearly) — marked Most Popular
Everything in Free plan
Image Swatch & Variant Image
6 additional variant styles
Auto assign AI (150 images monthly)
Priority support
Perfect for stores that want more visual product options.
USD $19.9 / month (USD $16.5 / month billed yearly) — marked Best Value
Everything in Silver plan
Unlimited product groups
Unlimited bundle combos
Early access to new features
Auto assign AI (500 images monthly)
Ideal for high-volume stores and advanced customization.
What "additional variant styles" means
Free covers the core styles — Color or custom image swatch, Button, Dropdown and Color or custom swatch with price. The paid plans unlock the rest: Pill swatch, Color or custom swatch dropdown, Button without border, Pill button, Button with price and Variant image dropdown, plus Variant image swatch and Variant image swatch with price.
Locked styles still appear in the pickers and on the Appearance page, marked with an Unlock button and a note pointing here.
Change plan
On the plan you want, click Start free trial, Upgrade Now or Downgrade, and confirm the charge in Shopify. Your current plan shows Current plan instead of a button.
Related pages
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