> For the complete documentation index, see [llms.txt](https://docs.globo.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.globo.io/swatch/pricing/plans-and-pricing.md).

# Plans and pricing

What each plan includes, and how to change plan.

Open **Plans & Pricing** from the app's navigation, or **Manage plan** on the Home page.

<figure><img src="https://3138853960-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FDsbeTbRNMPUo58YEXkMj%2Fuploads%2Fgit-blob-610067c2a7d83c74e264f58b3b0c15862cc817eb%2Fpricing-plans.png?alt=media" alt="The Plans and Pricing page showing the Free, Silver and Gold plan cards"><figcaption><p>The Plans &#x26; Pricing page in your own store always shows your current prices and plan contents.</p></figcaption></figure>

## Billing

A toggle at the top switches between **Monthly** and **Yearly (Save 16%)**. Yearly cards show the monthly equivalent of the annual price.

All paid plans come with a **7-day free trial**, and you can switch plan at any time.

## The plans

{% tabs %}
{% tab title="Free" %}
**USD $0 / month**

* Color Swatch
* Display product variants on collection pages
* Multi-language support
* 1 product bundle combo
* 1 product group
  {% endtab %}

{% tab title="Silver" %}
**USD $9.9 / month** (USD $8.2 / month billed yearly) — marked **Most Popular**

* Everything in Free plan
* Image Swatch & Variant Image
* 6 additional variant styles
* Auto assign AI (150 images monthly)
* Priority support

*Perfect for stores that want more visual product options.*
{% endtab %}

{% tab title="Gold" %}
**USD $19.9 / month** (USD $16.5 / month billed yearly) — marked **Best Value**

* Everything in Silver plan
* Unlimited product groups
* Unlimited bundle combos
* Early access to new features
* Auto assign AI (500 images monthly)

*Ideal for high-volume stores and advanced customization.*
{% endtab %}
{% endtabs %}

{% hint style="info" %}
Prices and plan contents can change. The **Plans & Pricing** page in your own store is always the authoritative version.
{% endhint %}

## What "additional variant styles" means

Free covers the core styles — **Color or custom image swatch**, **Button**, **Dropdown** and **Color or custom swatch with price**. The paid plans unlock the rest: **Pill swatch**, **Color or custom swatch dropdown**, **Button without border**, **Pill button**, **Button with price** and **Variant image dropdown**, plus **Variant image swatch** and **Variant image swatch with price**.

Locked styles still appear in the pickers and on the **Appearance** page, marked with an **Unlock** button and a note pointing here.

## Change plan

On the plan you want, click **Start free trial**, **Upgrade Now** or **Downgrade**, and confirm the charge in Shopify. Your current plan shows **Current plan** instead of a button.

{% hint style="warning" %}
Downgrading to Free turns off the features that plan doesn't include. Styles that are no longer available fall back to a basic button style on your storefront, and extra product groups and bundles stop showing. Your configuration is kept — it comes back if you upgrade again.
{% endhint %}

## Related pages

* [Choose a display style](/swatch/options/choose-a-display-style.md)
* [Contact support](/swatch/help/contact-support.md)