Product groups overview
Group Products as Variants allows you to link separate Shopify products together and display them as variant options on your storefront.
Sometimes a "variant" is really a separate product: each colour has its own inventory, its own photos, its own description — and you want each one indexed by Google under its own URL. Shopify's variants can't do that; product groups can.
A product group links separate products and shows them as an option picker on each of their product pages. A shopper clicking a swatch goes to that product's own page.
When to use a product group instead of variants
Use variants when one product simply comes in several colours or sizes.
Use a product group when:
each colour or model needs its own URL for search engines;
the products have genuinely different descriptions, specs or price points;
you already created them as separate products and don't want to merge them;
you're bumping into Shopify's variant limits.
What's on the list page
Group name
Your internal name for the group.
Option name
The label shoppers see above the swatches.
Show on Collection
Yes or No.
Show on Product
Yes or No.
Products
How many products the group affects.
Actions
Edit and Delete.
Use Search product groups to find one, the sort button to order by Group name or Created, and the checkboxes for bulk actions — Show on collection, Hide on collection, Show on product, Hide on product and Delete selected.
Where to go next
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