> For the complete documentation index, see [llms.txt](https://docs.globo.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.globo.io/swatch/product-groups/overview.md).

# Product groups overview

Group Products as Variants allows you to link separate Shopify products together and display them as variant options on your storefront.

Sometimes a "variant" is really a separate product: each colour has its own inventory, its own photos, its own description — and you want each one indexed by Google under its own URL. Shopify's variants can't do that; product groups can.

A product group links separate products and shows them as an option picker on each of their product pages. A shopper clicking a swatch goes to that product's own page.

<figure><img src="https://3138853960-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FDsbeTbRNMPUo58YEXkMj%2Fuploads%2Fgit-blob-e0b979971751ae9bec113f5b41d26ae99cf3effb%2Fimage%20(55).png?alt=media" alt=""><figcaption></figcaption></figure>

## When to use a product group instead of variants

Use **variants** when one product simply comes in several colours or sizes.

Use a **product group** when:

* each colour or model needs its own URL for search engines;
* the products have genuinely different descriptions, specs or price points;
* you already created them as separate products and don't want to merge them;
* you're bumping into Shopify's variant limits.

## What's on the list page

| Column                 | What it shows                              |
| ---------------------- | ------------------------------------------ |
| **Group name**         | Your internal name for the group.          |
| **Option name**        | The label shoppers see above the swatches. |
| **Show on Collection** | **Yes** or **No**.                         |
| **Show on Product**    | **Yes** or **No**.                         |
| **Products**           | How many products the group affects.       |
| **Actions**            | **Edit** and **Delete**.                   |

Use **Search product groups** to find one, the sort button to order by **Group name** or **Created**, and the checkboxes for bulk actions — **Show on collection**, **Hide on collection**, **Show on product**, **Hide on product** and **Delete selected**.

## Where to go next

* [Create a product group](/swatch/product-groups/create-a-product-group.md)
* [Product group styles and swatches](/swatch/product-groups/product-group-styles-and-swatches.md)
* [Show product groups on your storefront](/swatch/product-groups/show-product-groups-on-your-storefront.md)
* [Import product groups by CSV](/swatch/product-groups/import-product-groups-by-csv.md)

{% hint style="info" %}
How many groups you can create depends on your plan. See [Plans and pricing](/swatch/pricing/plans-and-pricing.md).
{% endhint %}