Group product style

Group Products as Variants is a feature that allows you to link similar products together to enhance the customer experience.

  • You can also use it to link related products together and display them as colors, images, buttons, dropdowns.

  • Connect different variants of a product without using Shopify's variant system

  • Give each variant its own URL for better Google search indexing

Example 1:

Let’s say you have a T-shirt with 4 attributes:

  • Colors: Red, Black, White, Blue

  • You have created it into 4 separate products

  • T-shirt Red, T-shirt Black, T-shirt White, T-shirt Blue

With product group you can display 4 colors as variants color in product without modifying the variant

Example 2:

Let’s say you have a T-shirt with 4 attributes:

  • Colors: Red, Black, White, Blue

  • Materials: Cotton, Regular Fabric, Cotton 50%

  • Sizes: S, M, L, XL

  • Gender: Men, Women

In Shopify, you can only create 3 variants for this product. But by using Group Products as Variants, you can link products with different attributes (such as color and material) together. This way, you can display a fourth variant, like the Material option, while keeping all variations connected under one product group.

Style display product group

1. Button

Style button

2. Swatch image/color

Style image/color

3. Dropdown list

Style dropdown list

4. Dropdown list with image/color

Style dropdown list with image/color

5. Image with title product and price

Image/color with title product and price


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