Show menus by market

How-to guide Growth Navigation · Pro Navigation 2 min read

Use Market availability to give each Shopify Market its own menu — for example US-only collections for the United States and a separate menu for Europe. One menu per market needs Pro Navigation (multi-menu); on Basic Navigation the setting is greyed out.

Set up market availability

1. Open the Advanced tab

   In the editor, click the Advanced icon (</>) (1) in the left bar.

2. Turn on Market availability

   Turn on Market availability (2). The list Choose which markets this menu applies to appears.

   

   (1) Advanced tab, (2) Market availability toggle, (3) market list

3. Choose the markets

   Tick every market this menu should appear in (3); use Search market to find one. The list shows the active markets from Settings > Markets in Shopify.

4. Save and publish

   Click Save, then Publish.

A single-country market shows its flag; a multi-country market such as International shows the first two letters of its name.

How it works

• The app checks the country of the visitor’s session, as detected or chosen with your store’s country selector. The menu loads only if that country is in a ticked market.
• Other visitors get another matching active menu, or your theme’s own menu if there isn’t one.
• With Market availability off, the menu shows in all markets.

Show one menu per market

1. Create a menu per market

   In Menu manager, Duplicate your main menu once per market and edit each copy.

2. Assign the markets

   In each menu, turn on Market availability and tick its markets.

   

   (1) Advanced tab, (2) Market availability toggle, (3) market list

3. Publish every menu

   Click Save, then Publish on each one.

Caution

Cover every market: a visitor from a market no menu is assigned to doesn’t see any of these menus.

Tip

Same menu in different languages? Translate the menu instead of making one per market.

Troubleshooting

The toggle is on but no market is ticked

The menu won’t show to anyone. Tick at least one market, or turn the toggle off.

A market is missing from the list

Make sure the market is active in Settings > Markets in Shopify, then reopen the editor.

Two menus target the same market

If both use automatic placement, only one shows. See Which menu is shown.

How do I test each market?

Switch country with your storefront’s country selector and check the menu.

Related pages

• Multiple menus and campaignsKeep several menus ready, switch between them for campaigns, and understand which menu is shown.
• Translate a menuTranslate menu items and the built-in menu texts into every language your store sells in.
• Can I show a different menu per country?Show a different menu to visitors from each Shopify market.

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