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Analytics

See how shoppers use your menus, from impressions and clicks to orders and revenue.

How-to guide All plans 4 min read

Use Analytics to find links nobody clicks, spot your best-performing items, and measure the effect of a campaign menu.

Read the dashboard

  1. Open Analytics

    Click Analytics in the app navigation.

    In the app's menu in Shopify admin, click Analytics.

  2. Choose a date range

    Click the date button (default Last 7 days) and choose Today, This week, Last 7 days, Last week, This month, Last 30 days or Last 60 days. For your own dates, choose Custom range, set Start date and End date, and click Apply — up to 60 days back.

    Click the date range, then pick a preset or set your own dates.

  3. Read the totals

    The four totals — Impressions, Clicks, Orders, Revenue — show the % change from the previous period of the same length. Click one to plot it in the trend chart, against the previous period.

    Pick a date range (1), click a metric (2) to chart it, or export the data (3).

  4. Check rates and the funnel

    Below are the Click-through rate and Conversion rate charts, the Conversion funnel, and Top menu items by clicks and Top menu items by revenue.

    The conversion funnel: impressions, clicks, orders and revenue

What each part shows:

  • Totals — Clicks also shows the click-through rate, Orders the conversion rate, and Revenue its direct / indirect split.
  • Trend chart (for example Clicks over time) — the selected metric day by day, for this and the previous period.
  • Conversion funnel — Menu impressions → Clicked a menu link (with click-through rate) → Placed an order (with conversion rate), then Revenue split into Direct and Indirect.
  • Top menu items by clicks / by revenue — the top five items.

Compare menus, items and landing pages

In the table at the bottom, click a tab. Use the sort button to sort by any column.

Switch the table between menu items, menus and landing pages (1).
Menu items
Each menu item with Clicks, Orders, Conversion rate, Revenue, Direct and Indirect.
Menus
Each menu, with the same columns.
Landing pages
Each type of page where a menu was shown (Page, for example Home page, Product or Collection), the Menu, and its Impressions.

Metric glossary

ImpressionsGrowth · Pro
Times a menu appeared on screen.
Clicks
Clicks on links in your menus.
Click-through rateGrowth · Pro
Clicks ÷ impressions. 30 clicks from 1,000 impressions = 3.00%.
OrdersGrowth · Pro
Orders placed within 24 hours after a shopper clicked a menu link.
Conversion rateGrowth · Pro
Orders ÷ clicks. 2 orders from 100 clicks = 2.00%.
RevenueGrowth · Pro
Sales from those orders, in your store currency. Revenue = Direct + Indirect. For reference only — use Shopify Analytics for your real sales figures.
DirectGrowth · Pro
Revenue from the product the shopper clicked in the menu and then bought.
IndirectGrowth · Pro
Revenue from the other items in the same order.

Export your data

  1. Choose the date range

    Select the period you want to export.

  2. Open the export dialog

    Click Export at the top right. The Export analytics dialog opens.

  3. Choose a section and export

    Pick an Analytics section and click Export. A CSV file downloads.

    Choose the section to export, then click Export.
Menus
Menu, Clicks, Orders, Revenue, Direct revenue, Indirect revenue.
Menu items
Link, Clicks, Orders, Revenue, Direct revenue, Indirect revenue, RPC (revenue per click).
Landing pages
Page type, Page, Menu, Impressions.

Troubleshooting

No data yet

Data appears only after shoppers view and click your published menu. For a new menu, check again after a day or two, and make sure the date range covers the days since you published.

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