View search analytics

What this does

Shows exactly how shoppers use your search widget — not just how many people search, but which terms they type, whether those terms return results, and whether shoppers click through to a product afterward. For example, a term showing up repeatedly in Top searches with no results could mean shoppers want a product you don’t carry, are misspelling something you could fix with a synonym, or need a redirect to the right page.

Steps

1. In the app, go to Analytics.
2. Select the Search analytics tab.
3. Choose a date range: a preset (Today, This week, Last 7 days, Last week, This month, Last 30/60/90 days) or a custom range, up to 91 days back.

If your instant search widget is turned off, a banner reminds you that no search data is being tracked.

What you’ll see

• Summary cards: Unique visitors, Click-through rate, No-result rate, Unique desktop visitors, Unique mobile visitors — each compared against the previous period.
• Total searches chart — searches over time, current period plotted against the previous one.
• Top searches — the most frequent search terms and how many times each was searched.
• Top searches with no results — search terms that returned nothing, useful for spotting missing products, synonyms to add, or redirects to set up.
• Top clicked products from search — which products shoppers click on most from search results; click through to open the product in Shopify admin.
• Most visited products — a shared table (also shown on the Filter analytics tab) of your most-visited products in the selected period.

Analytics data is processed asynchronously, so very recent activity may take a short while to appear.

Related pages

• View filter analytics
• Export analytics data
• Filter and search performance on Dashboard

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