Use variant-specific product URLs

Link each filtered variant straight to its own product page URL, so shoppers land directly on the variant they selected in the filter.

What this does

When a shopper filters or searches by a variant option (for example, filtering by Color: Blue) and clicks through to a product, they land on that product’s page with the Blue variant already selected — its price, image, and “Add to cart” already reflecting Blue — instead of landing on the product’s default variant and having to find and re-select Blue themselves.

With this off, every click-through opens the product page on its default variant, no matter which variant the shopper actually filtered/searched for, so they have to manually switch variants once they arrive.

Each variant also gets its own distinct, shareable URL, so a link to a specific variant (e.g. from a shared cart, an ad, or a bookmark) opens directly on that variant.

Steps

In the app, go to Settings > Product grid.
In the Variants card, turn on Variant-specific product URLs. The app adds ?variant=[variantId] to each product link.
Click Save in the bar at the top of the page.

Settings > Product grid — Variants card, Variant-specific product URLs switch

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Use variant-specific product URLs

What this does

Steps

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