Configure pinning products

What this does

Normally, search results are ordered automatically by relevance. Pinning overrides that ordering for specific keywords: you assign one or more products to a search term (e.g. Dress), and from then on, whenever a shopper searches for that term, the pinned product appears first — ahead of whatever would otherwise rank higher, and regardless of the normal ranking logic.

This is useful for guaranteeing visibility on high-traffic search terms: putting a bestseller or new arrival at the top of its most relevant search, or fulfilling a sponsored-placement commitment, without having to change your product data or overall search settings to influence ranking.

Steps

1. In the app, go to Search > Pinned products.
2. Click Add pinning.
3. Under Add search terms, enter the keyword(s) this applies to (e.g. Dress, Shirt).
4. Under Select products, search for or Browse the product(s) to pin.
5. Click Save in the bar at the top of the page.

The pinned product will be listed at the top of search results whenever a shopper searches for the assigned keyword.

Bulk import/export via CSV

Use Import / Export on the Pinned products page to manage a large number of pinnings at once.

Related pages

• Synonyms settings
• Configure search redirect

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